Jeff Maling: “This is the digital product revolution and it?s going to be the ultimate disruptor.”

Jeff Maling, Co-CEO of Roundarch Isobar, shares his thoughts on?Wired Insights about why the digital product revolution is going to be the ultimate disruptor.

 

“The idea of websites as products is not a new one.? It is hard to argue that Google, Yahoo and Amazon are simply sites.? They drive billions in revenue and billions more in shareholder value through sophisticated web interfaces and connected back-end technologies.? Entire teams of individuals are thinking through how to strategically evolve these sites and they have sophisticated measurement structures in place to monitor progress.? These organizations clearly see the web as a digital product in many cases because they have no offline offering.

Any Fortune 500 company today is competing in the digital product space whether it likes it or not.?Digital marketing as a discipline will change as it begins to incorporate more and more product innovation-centric thinking. For that reason, the most successful brands at adapting and thriving will be those that unite product innovation and digital marketing experts in a spirit of collaboration.?This is the digital product revolution and it?s going to be the ultimate disrupter.”

 

Read the full piece here.

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