Roundarch Isobar Wins Big at the 52nd Annual Hatch Awards

Tuesday night in Boston at the 52 Annual Hatch Awards presented by The Ad Club Roundarch Isobar was honored to take home multiple ?bowls? for three projects.? The Ad Club hosted a packed night featuring the most innovative and creative work from the Boston area. ?The event was attended by over 800 people that represented everything from small boutique shops, to large global agencies and everything in between.? Embracing the enthusiasm Bostonians have for the local sports teams the sports themed event started with beer, hotdogs, popcorn and crackerjack.

Once the ceremony started and the awards were presented the work covered all aspect of advertising and marketing including print, radio, Broadcast, out-of home, new media, experimental and more.? With so many categories there was a great cross section of creative work shown.? In the age of multi-channel experiences it is easy to see how the lines between the categories continues to blur.? Roundarch Isobar was honored with Gold and Silver Bowls in a variety of categories for the KCRW Music Mine iPad app (in partnership with PRX), Samsung Olympic Genome Project and the Coke-Cola Bubbler.? Roundarch Isobar was prominent in the social categories for the digital products and Facebook app we created that promote engagement. Whether that engagement takes the product to the audience on a different device, excites a fan base, or solves a business challenge they all embrace the power of digital.

Jack McNamara demonstrates his multi-tasking skills.

Best in Show went to a print piece by Hill Holiday for creating an issue of Newsweek inspired by the TV show Mad Men.? The entire issue was stylized as a throwback to the 1960?s, including the ads.

The award ceremony was followed by a party that gave everyone a chance to network with other people in the Boston ad community to talk about the great work, share a beer and even play a little Cornhole.? We are honored to be part of such a thriving community and to be recognized for the innovative solutions we have created with our clients.

Cheers to all the winners and we look forward to next year!

KCRW Music Mine

Gold
Innovation
Mobile Single Entry
Mobile Application Single Entry

Silver
Experimental

Samsung Olympic Genome Project

Gold
Social Media

Silver
Creating a Movement

The Coca-Cola Bubbler

Silver
Social Media

Merit
Innovation
Experimental

 
KCRW Music Mine

The KCRW iPad app features the 100 most played songs on KCRW per week, offering a completely different and up-to-date experience of its songs, videos, and shows.? App users can explore their favorite radio programs with views of the DJ?s playlists and the shows? live twitter feeds.? Music fans can also utilize the KCRW app for an in-depth look at each artist on KCRW?s playlist, offering artist photo galleries, biographies, along with links to YouTube videos and blogs related to each artist.? Finally, app listeners can share their favorite tracks through email, Facebook, and Twitter, as well as purchase the song using the iTunes store link.? This is a production application designed by Roundarch Isobar, developed by PRX with Music intelligence provided by The Echo Nest. ?This application is available in the iTunes store, and is intended to run on Apple iPad devices.

Agency: Roundarch Isobar/PRX
Client: KCRW
Executive Creative Director: Michael Wachs / Dave Meeker
Associate Creative Director: John Pompa
Art Director(s): John Pompa /Michael Wachs
User Experience: Dan Saltzman
Production Company: PRX
Executive Producer: Jake Shapiro
Director: Matt MacDonald
Backend Developer: Devin Chalmers/Rebecca Nesson
CEO: Jake Shapiro
Lead Developers: Devin Chalmers/Rebecca Nesson
Audio Developer: Andrew Kuklewicz

 

Samsung Olympic Genome Project

London 2012 was the most socially connected Olympic Games ever.? Samsung wanted to create a breakthrough experience to transform and redefine how people connected with the overall Olympic Experience.? Together with Samsung, we created a Facebook application that would enable discovery, surprise, and connectivity by igniting the social graph like never before.? This Facebook app was an engaging destination that inspired fan momentum well before the Olympic Torch was even lit ? and carried it further once extinguished.

Agency: Roundarch Isobar
Client: Samsung USA
Executive Creative Director: Max Fresen
Creative Director: Andrew Morse
Art Directors: Dave Riley, Darren Bourque, Amanda Schuler
Copywriter:?Amy Hunt
UX Director: April DiMartino
Designers: Becky King, Rachel Tanner, Tyler Hathaway, Fay Khazanov-Pal
Tech Leads: Riccardo LaRossa, Rens Methratta
Developers/Engineers: Ajinkya Chikodi, Jared Williams, Scott Padgett, Evan Davis
Project Management: Molly Sherman
Account: Steve Myers, Amanda Hines

 

The Coca-Cola Bubbler

The Coca-Cola Company is one of the most successful companies in the world and also one of the most advanced when it comes to marketing intelligence. They understand the relationship between the sales and consumer sentiment at an intimate level, but lacked a practical way to close the loop.? With vast amounts of global data from different sources, it was a challenge for the executives to get a feel for what was happening across their brands in real time. They needed a global understanding that was quick, easy and timely.

Roundarch Isobar created the ?Bubbler,? a multi-touch, HTML5 based data visualizer that embraces simplicity to increase understanding. More specifically it?s an internal social media dashboard for the senior management that is specially designed to provide radical transparency into how consumers feel about The Coca-Cola Company family of brands at any given time during any given day. To do this, the ?Bubbler? pulls data from various web services across the world at regular intervals, compiles it and visualizes it. The bubbler tracks key metrics such as: search terms, blog comments, video tags, tweets, pictures, etc.? The data is automatically visualized in an effervescent sea of bubbles that provides a natural UX, robust charting and graphing.

Agency:?Roundarch Isobar
Client: The Coca-Cola Company
Executive Creative Directors: JP Guiseppi, Eugene Buono
Art Directors: JP Guiseppi, Eugene Buono
Copywriter: JP Guiseppi, Eugene Buono
UX Director: JP Guiseppi, Eugene Buono
Chief Technology Officers: Bryant Shea, Marc Neuwirth

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