Madewell Choose Your Own Adventure

Women’s retailer Madewell released a unique take on a look book video last week where the user can choose their own fashion adventure through the interactive video, just like the old Choose Your Own Adventure books. It’s a fun and easy way to spend 5 or 35 minutes…far longer an engagement than a typical brand video. This longer engagement is a huge payoff , allowing the brand to stay in front of a potential customer longer, showing their product and stating their brand’s case. Madewell’s video joins a growing group of rich media such as Arcade Fire’s We Used to Wait video and Take this Lollipop that actively and personally engage users as opposed to having them passively watch. As HD video continues to become the main medium for creating engaging content, it will be interesting to see how more companies will seek to enhance the format and capture people’s attention.

Check out Madewell’s Choose Your Own Adventure here: 

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