Isobar’s “Like Never Before” Approach Secures 10 Industry Awards

Today, Isobar announced it has been recognized with 10 industry awards – including an OMMA Award, an Ad Club Hatch Award, five W³ awards and three WebAwards – for its innovation and dedication to bringing people and brands together like never before.

The OMMA Awards, which celebrate the year’s best in online media, marketing and advertising, recognized Isobar’s innovative work on “Dolby Update Theater” with an award for Online Advertising Creativity in the Social: App as Advertising category. The campaign showed consumers how Dolby makes virtually any media experience more real and amazing, thanks to a live event on the Dolby Facebook page where every member of Dolby’s Facebook community had their Facebook status update submitted for consideration by the original Batman, Adam West. The best status updates were read by West and offered to their authors as a “More Intense and Entertaining” version of their status update to post on their wall. The campaign generated a 500 percent increase in fans of Dolby’s Facebook page and a 50 percent increase in posting activity.

Isobar was also honored with five W³ Awards for its creative excellence on the Web, including two Gold Awards for its adidas Climacool Ride and Yahoo! Sports Grudge Judge campaigns.  Isobar helped adidas make Climacool Ride its most successful launch of the year with a multi-platform campaign that included print, out-of home, online ads, and a revolutionary user-controlled, 3D mobile experience that fully demonstrated the 360° ventilation offered by the shoe.  Isobar’s work for Yahoo! Sports, also recognized at the Hatch Club awards, went beyond a campaign, providing a platform where fans can settle burning sports arguments once and for all by putting their cases to vote among the Facebook community.  Isobar also picked up three Silver W³ awards for its viral video campaign for the adidas TechFit Compression Jersey Launch, a Facebook launch for adidas’ new adiZero 5-Star football cleat, and for the aforementioned Dolby Update Theater campaign.

Isobar’s recent work was also celebrated by the WebAwards, the premier annual website award competition that recognizes the people and organizations responsible for some of the most effective and best web sites on the Internet today.  Isobar’s work on adidas miCoachTauck.com and a website for a global pharmaceutical company garnered awards for Outstanding Website in the consumer packaged goods, travel and healthcare categories respectively.

“It’s an honor to receive such significant accolades in some of digital marketing’s most prestigious awards,” said Darryl Gehly, president, Isobar U.S. “With consumers more connected than ever before and battling information overload, it is crucial that brands build new and engaging experiences to capture and hold their target audience’s attention. We’re excited to be recognized as an agency behind campaigns that are pushing the boundaries of digital marketing and helping bring brands and people together like never before.”

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