Golf Business Explains How Roundarch and ClubCorp Completely Revitalized the Digital Presence of Braemar Country Club to Acquire and Retain Members

Roundarch has partnered with ClubCorp, the world leader in private clubs with 150 across the country, to create an entirely new digital experience for the family of property web sites including Braemar Country Club.

The effort included upgrading the quality of all Web sites in the company’s portfolio, making them easier to view, navigate and, most importantly, control content. This power has helped membership director Debbie Faulkner immensely in her task at Braemoor, and it provides a blueprint for any operator whose online presence isn’t yet seen as a major asset in acquiring and retaining members.

ClubCorp’s strategy is to bring the best in marketing and service to the industry—largely by making technology investments. Their ambitious plan is to digitally enable the entire club experience, everything from becoming a member to monitoring course progress from your smartphone.

By partnering with Roundarch, a leader in digital design and implementation, ClubCorp has redesigned the online offering at ClubCorp.com and at its individual affiliate club sites to meet the demand of potential members, existing members and event planners.

Read the full article here.

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