Golf Business Explains How Roundarch and ClubCorp Completely Revitalized the Digital Presence of Braemar Country Club to Acquire and Retain Members

Roundarch has partnered with ClubCorp, the world leader in private clubs with 150 across the country, to create an entirely new digital experience for the family of property web sites including Braemar Country Club.

The effort included upgrading the quality of all Web sites in the company’s portfolio, making them easier to view, navigate and, most importantly, control content. This power has helped membership director Debbie Faulkner immensely in her task at Braemoor, and it provides a blueprint for any operator whose online presence isn’t yet seen as a major asset in acquiring and retaining members.

ClubCorp’s strategy is to bring the best in marketing and service to the industry—largely by making technology investments. Their ambitious plan is to digitally enable the entire club experience, everything from becoming a member to monitoring course progress from your smartphone.

By partnering with Roundarch, a leader in digital design and implementation, ClubCorp has redesigned the online offering at ClubCorp.com and at its individual affiliate club sites to meet the demand of potential members, existing members and event planners.

Read the full article here.

More News

| 17th Apr 2019

Playtime is over when it comes to digital experiences

Is it too late for toy giants to win in digital?

| 16th Apr 2019

Brand equity gut check: A System 1 approach

Isobar Marketing Intelligence will be back at IIeX NA as Gold Sponsors, April 23-25 – this time in Austin, Texas

| 15th Apr 2019

Creating Single Page Applications in Adobe Experience Manager

Uncovering the opportunities of Single Page Applications in driving experience-led transformation through integration into AEM brand experiences.