Roundarch Updates Waters iPad App with Game Changing Functionality

Quickly following the success of the first Waters iPad application, the second version of the app is now available in the app store. The first version contained three Selector Tool capabilities for vials, filters, and plates. These capabilities allow users to intuitively navigate to the products they need, while providing the sales team with a powerful way to display the Waters brand.

The next generation Waters iPad app includes all the same great features and functionality from the first release, but now includes enhancements and an all new Selectivity Chart capability. Waters customers and the Waters sales team can use a “map” interface to find and research single or multiple columns. The Selectivity Chart provides users with the ability to build custom kits, view Waters kits, and then compare the kits side by side.

The second release of the application is a breakthrough for how columns are researched and selected, and will no doubt be a game changer in the scientific community. Selectivity Chart feature highlights include:

  • Search for single and multiple columns via guided process or through map navigation
  • Pinch and zoom to see additional details
  • Build custom kits, view Waters kits, and compare the kits side by side
  • Save and send columns (combined with saved list for all capabilities)
  • Contextual help for finding the best columns

Additional capabilities for Waters iPad are already being discussed and could be available in 2012.

More News

| 16th Sep 2021

How Businesses Are Innovating for Good

Can being purpose-driven unlock innovation? You bet it can.

| 20th Jul 2021

Beats Tempo: The Story Behind the Award-Winning Work

We recently sat down with Matt St. Gelais, Executive Design Director, to get the inside scoop on Beats Tempo.

| 19th Jul 2021

Own Your First-Party Data!

First-party data. It’s a sexy topic in marketing right now—dominating the agenda of marketing conversations everywhere.