Fox Business Interviews Geoff Cubitt, President of Roundarch, to Examine How ClubCorp and Roundarch are Reinventing the Country Club Experience

Geoff Cubitt, president and chief technology officer at Roundarch, explains how Roundarch helped ClubCorp transform the country club experience.

Country clubs used to be all about “who you know.” But as memberships and time spent at private clubs decline across the country many of these businesses are struggling to both attract and retain members.

ClubCorp, the world leader in private clubs with 150 across the country, has recognized this alarming trend and decided to revolutionize the way this traditionally conservative and exclusive country club and resort industry attracts members and event business.

ClubCorp’s strategy is to bring the best in marketing and service to the industry—largely by making technology investments. Their ambitious plan is to digitally enable the entire club experience, everything from becoming a member to monitoring course progress from your smartphone.

By partnering with Roundarch, a leader in digital design and implementation, ClubCorp has begun this process by redesigning the online offering at ClubCorp.com and at its individual affiliate club sites to meet the demand of potential members, existing members and event planners.

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