Roundarch Featured in the Wall Street Journal for New York Jets Touchscreen Command Center Project

Roundarch has been working with the New York Jets to design and develop a touchscreen Command Center for the team owner, Woody Johnson. An article today in the Wall Street Journal explains how our work with the New York Jets allows them to focus on and constantly improve the fan experience at the New Meadowlands Stadium. It showcases how Roundarch goes above and beyond everyday to solve complex client problems.

So [Woody Johnson] asked Roundarch, which has offices in New York and Chicago, to create a system that was painless to operate and produced information that was easy to understand. By his own admission, Mr. Johnson is no tech geek. But also appears to be progressive.”If you look at older stadiums and venues, these things were not run as well as traditional businesses,” said Geoff Cubitt, president and CTO of Roundarch. “But Woody is clearly a business guy, and he’s looking at it differently. He’s looking at it as the CEO of an organization.”

…Roundarch has implemented an automated system that tracks inventory and sends alerts if any booths need to be restocked. Mr. Johnson also has access to live feeds of hundreds of security cameras, and the stadium is heat-mapped to monitor crowd flow. The whole idea is to take the guesswork out of game-day operations and reduce it to a futuristic science. “You can reduce lines and areas of congestion by re-routing people,” said David Vanslette, vice president of Roundarch. “And honestly, this is just the beginning. We’ll be able to tailor the experience for fans in ways that weren’t possible before.”

Read the full article here.

More News

| 11th Dec 2018

What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s

Who would've predicted that the physical space that your brand takes up could be up for grabs to competitors?

| 10th Dec 2018

Curriculums Aren’t Just for School Anymore

Selections from the CTO’s library and Isobar's core curriculum.

| 6th Dec 2018

The Move to Focused Markets

IGNITION 2018 - Day 2 Recap