Bloomberg Sports Taps Roundarch to Bring Decision Maker to the iPhone

Bloomberg Sports has expanded its National Football League partnership with the launch of its fantasy football tool Decision Maker as an iPhone application.

The Decision Maker iPhone application, an extension of the Web and iPad application, gives iPhone users Bloomberg’s statistical analytics for making fantasy football choices wherever they may be. It was originally designed and developed in conjunction with Roundarch.

New features of Decision Maker for the iPhone include the ability to:

• View a player’s ranking individually, or in contrast to any other player

• Filter players by team, players or by upcoming NFL schedule

• View multi-season weighted team, position and player averages

• Use Bloomberg’s latest propriety scientific algorithms in a user-centric format

• Compare position-specific team support and opponent matchup scoring metrics for individual players to ensure the best choice for the user’s fantasy team, every time

This application is available in the Apple App Store for $1.99.

A companion application available for the iPad is also available in the Apple App Store for $4.99 (see story).

Read the full article on Mobile Marketer.

More News

| 7th May 2021

Are You Ready for Social Audio?

In a Covid-19 era that has effectively quashed the spontaneous conversations that used to bloom in cubicle land, social audio apps have flourished.

| 4th May 2021

How and Why Streaming Services Are Embracing Purpose

After enjoying a year of explosive growth during the rise of the stay-at-home economy, streaming services are not just ramping up content but also embracing purpose, especially diversity and inclusion.

| 30th Apr 2021

2021: The Year of Brand Consistency, Efficiency and Agility

Dentsu's latest report uncovers insights from 200 global marketers who shared their priorities and their plans for the future.