The Innovators: A Look at Several Companies Developing Products and Services Poised to Become More Prominent Within the Sports Industry

Eric Fisher, staff writer for Sports Business Journal, features Roundarch as a company that is developing products and services poised to become more prominent within the sports industry.

Roundarch

This 10-year-old, Chicago-based digital agency has carved out a growing business aiding a range of media firms and consumer brands such as Avis, HBO, the London Underground and Hershey’s. But two recent, high-profile deals are enlarging the company’s profile in sports. Roundarch has partnered with the New York Jets to create an online dashboard for team executives that monitors in real time key stadium functions such as parking, ticketing, and concession and merchandise sales. The immediate, easy-to-scan, touchscreen dashboard allows team officials to make swift operational changes on game day. The Jets are the first NFL team to test the product. “A lot of our clients in finance and investments are looking into this,” said Dave Vanslette, Roundarch vice president. “Sports is not only a growth area for us unto itself, but back into other areas, too.” Roundarch, meanwhile, has partnered with Bloomberg Sports to help create Bloomberg’s new Decision Maker iPad application for fantasy football.

Read the whole article here.

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