Geoff Cubitt, President and Chief Technology Officer of Roundarch, Describes the Forces Behind, and Against, Consumerization of the Enterprise

As the consumerization of the enterprise evolves, organizations have a unique opportunity to rethink how they manage IT.

It has traditionally been assumed that enterprise users are very transactional in focus and are either uninterested or ambivalent about superfluous experience features. However, what was once considered fluffy experience stuff isn’t just fluff any longer. Enterprise users, even more than consumers, don’t have time to waste. Forcing an enterprise customer to porpoise in and out of multiple systems through various interfaces and different logins to accomplish a simple, logical task flow is bad for them and bad for the business relationship with them.

Read the full CTO Edge article here.

More News

| 16th Sep 2021

How Businesses Are Innovating for Good

Can being purpose-driven unlock innovation? You bet it can.

| 20th Jul 2021

Beats Tempo: The Story Behind the Award-Winning Work

We recently sat down with Matt St. Gelais, Executive Design Director, to get the inside scoop on Beats Tempo.

| 19th Jul 2021

Own Your First-Party Data!

First-party data. It’s a sexy topic in marketing right now—dominating the agenda of marketing conversations everywhere.