Geoff Cubitt, President and Chief Technology Officer of Roundarch, Describes the Forces Behind, and Against, Consumerization of the Enterprise

As the consumerization of the enterprise evolves, organizations have a unique opportunity to rethink how they manage IT.

It has traditionally been assumed that enterprise users are very transactional in focus and are either uninterested or ambivalent about superfluous experience features. However, what was once considered fluffy experience stuff isn’t just fluff any longer. Enterprise users, even more than consumers, don’t have time to waste. Forcing an enterprise customer to porpoise in and out of multiple systems through various interfaces and different logins to accomplish a simple, logical task flow is bad for them and bad for the business relationship with them.

Read the full CTO Edge article here.

More News

| 23rd Nov 2020

Game On! Why Video Games Point to the Future of Black Friday

Retailers need to provide novel ways for customers to shop digitally, and there’s no better teacher than the video game industry. 

| 19th Nov 2020

Digitally Preserving 3D Works of Art

As the Heidelberg Project evolves, Isobar will continue to leverage photogrammetry as a means of digitally preserving Guyton’s work as 3D models for future generations.

| 17th Nov 2020

Get The Squeeze on Cláudio De Souza

Our people are what make us special, get The Squeeze on the Isobar team.