Jeff Maling, President and Chief Experience Officer of Roundarch, Explores the Value of Reaching Customers Through the Cloud

For many service professionals, their connection with cloud computing has been a way to transform internal business processes using tools such as salesforce.com and other cloud-based CRM systems. However, the cloud has far stronger potential to transform the end experience for customers and change the way products are designed, launched and serviced. For service professionals, this largely untapped potential of the cloud is powerful, though they need to work closely with product designers and marketers to ensure that products leveraging the cloud are designed for success.

Read the full article at www.destinationcrm.com.

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