Business Apps: Not Just Fun and Games

There are a large number of successful Facebook applications in terms of number of installs and monthly active users (MAU), a statistic that Facebook provides to track application engagement. Applications such as Mafia Wars or Farmville have high MAU numbers.

However, successful commercial Facebook applications (called business applications in Facebook parlance) are extremely rare, such as “Marketplace,” the application that enables Facebook users to buy, sell and trade with the Facebook community.

Read the full article at

More News

| 3rd Mar 2021

Work Out and Date: Personal Fitness 2021

How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.

| 25th Feb 2021

Get the Squeeze on Damien O’Mahoney

Our people are what make us special, get The Squeeze on the Isobar team.

| 22nd Feb 2021

Why Virtual Showrooms Are Hot – and Getting Hotter

It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already.