Business Apps: Not Just Fun and Games

There are a large number of successful Facebook applications in terms of number of installs and monthly active users (MAU), a statistic that Facebook provides to track application engagement. Applications such as Mafia Wars or Farmville have high MAU numbers.

However, successful commercial Facebook applications (called business applications in Facebook parlance) are extremely rare, such as “Marketplace,” the application that enables Facebook users to buy, sell and trade with the Facebook community.

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