Creating Great Interactive Experiences

In our opinion, it takes three ingredients to create great interactive experiences: strong strategy that uses the medium to create an unfair competitive advantage, great design that combines text with multi-media and increasing rich interfaces into elegant and joyful experiences, and strong technology that flawlessly delivers experiences that can both scale and extend. In this blog, we explore advancements in each of these areas from studies on how color trends are impacting the Web to optimizing performance for Adobe Flex. To the casual observer, these might seem like disconnected subjects. To us, both are vital to developing world class Web experiences. The user will not differentiate between the function of an application or its speed. They just know whether or not it delights them.

Jeff Maling, President and Chief Experience Officer

Geoff Cubitt, President and Chief Technology Officer

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