Ideas
Work Out and Date: Personal Fitness 2021
How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.
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Ideas
TikTok, TikTok: Why 2021 is the Year of Live Commerce
The pandemic accelerated a shift to e-commerce by five years, so live commerce is having a moment. And 2021 is barely under way.
Latest Insights
Culture
Get the Squeeze on Damien O’Mahoney
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
Why Virtual Showrooms Are Hot – and Getting Hotter
It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already.
Ideas
In the House! Outdoor Brands Go Indoors
Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.
Culture
Get the Squeeze on Claire Mirisola
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
When Strategy Fails: We Focus on Eliminating Pain Points
Fixing broken experiences is important. But if all you ever do is try not to be bad, you will be forgotten.
Ideas
Why the Travel Industry Is Coming Back
The travel industry is far from out of the woods. Its recovery will take a very long time, but we believe the industry is poised for a comeback in 2021.
Ideas
Is Clubhouse Your House?
Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.
Culture
Get the Squeeze on Evon Yao
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
How Physicians Can Put the Care into Virtual Care
Virtual care is here to stay. And it's an opportunity for providers to provide a better patient experience.
Events
CES 2021 Loves Stay-at-Home Customer Experiences
Maybe it’s time to rebrand CES as the Consumer Experience Show. What we’re seeing from the 2021 CES is the emergence of connected consumer experiences powering the stay-at-home economy.
Ideas
Brace Yourselves: 2021 Will Change Everything about Digital Creative
If 2020 was about brands trying to win a race to create the best digital experience possible, 2021 is about rethinking the digital experience completely.
Culture
The Benefit of Alternative Minds
There is a need for a conversation concerning what it’s like to work whilst being Autistic. By neglecting this discussion, we unknowingly end up harming ourselves as we maintain a baseline for what constitutes being ‘normal’.
Culture
Get The Squeeze on Heather Fellows
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
That’s All Folks! Warner Brothers and Disney Leave Their Competitors in the Dust
Industry leaders never stand still. But two of them, Disney and Warner Brothers, are moving faster than The Flash.
Ideas
Why Agencies Need to Be Maestros of Innovation
It’s time for the services industry to pivot. Again.
Culture
Get The Squeeze on Justin Earley
Our people are what make us special, get The Squeeze on our team.
Ideas
Game On! Why Video Games Point to the Future of Black Friday
Retailers need to provide novel ways for customers to shop digitally, and there’s no better teacher than the video game industry.
Ideas
Digitally Preserving 3D Works of Art
As the Heidelberg Project evolves, Isobar will continue to leverage photogrammetry as a means of digitally preserving Guyton’s work as 3D models for future generations.
Culture
Get The Squeeze on Cláudio De Souza
Our people are what make us special, get The Squeeze on the Isobar team.
Culture
Get the Squeeze on Damien O’Mahoney
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
In the House! Outdoor Brands Go Indoors
Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.
Ideas
When Strategy Fails: We Focus on Eliminating Pain Points
Fixing broken experiences is important. But if all you ever do is try not to be bad, you will be forgotten.
Ideas
Is Clubhouse Your House?
Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.
Ideas
How Physicians Can Put the Care into Virtual Care
Virtual care is here to stay. And it's an opportunity for providers to provide a better patient experience.
Ideas
Brace Yourselves: 2021 Will Change Everything about Digital Creative
If 2020 was about brands trying to win a race to create the best digital experience possible, 2021 is about rethinking the digital experience completely.
Culture
Get The Squeeze on Heather Fellows
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
Why Agencies Need to Be Maestros of Innovation
It’s time for the services industry to pivot. Again.
Ideas
Game On! Why Video Games Point to the Future of Black Friday
Retailers need to provide novel ways for customers to shop digitally, and there’s no better teacher than the video game industry.
Culture
Get The Squeeze on Cláudio De Souza
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
Work Out and Date: Personal Fitness 2021
How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.
Ideas
Why Virtual Showrooms Are Hot – and Getting Hotter
It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already.
Culture
Get the Squeeze on Claire Mirisola
Our people are what make us special, get The Squeeze on the Isobar team.
Ideas
Why the Travel Industry Is Coming Back
The travel industry is far from out of the woods. Its recovery will take a very long time, but we believe the industry is poised for a comeback in 2021.
Culture
Get the Squeeze on Evon Yao
Our people are what make us special, get The Squeeze on the Isobar team.
Events
CES 2021 Loves Stay-at-Home Customer Experiences
Maybe it’s time to rebrand CES as the Consumer Experience Show. What we’re seeing from the 2021 CES is the emergence of connected consumer experiences powering the stay-at-home economy.
Culture
The Benefit of Alternative Minds
There is a need for a conversation concerning what it’s like to work whilst being Autistic. By neglecting this discussion, we unknowingly end up harming ourselves as we maintain a baseline for what constitutes being ‘normal’.
Ideas
That’s All Folks! Warner Brothers and Disney Leave Their Competitors in the Dust
Industry leaders never stand still. But two of them, Disney and Warner Brothers, are moving faster than The Flash.
Culture
Get The Squeeze on Justin Earley
Our people are what make us special, get The Squeeze on our team.
Ideas
Digitally Preserving 3D Works of Art
As the Heidelberg Project evolves, Isobar will continue to leverage photogrammetry as a means of digitally preserving Guyton’s work as 3D models for future generations.