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Culture

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| 16th Apr 2021

Get the Squeeze on Claire Bartosic

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 15th Apr 2021

To DTC or Not to DTC? How Direct-to-Consumer Is Evolving

DTC has exploded amid the rise of the stay-at-home economy, and providing a lovable customer experience will separate the leaders from the followers.

Ideas

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| 9th Apr 2021

Forrester Names Dentsu a Strong Performer

Dentsu is proud to be named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021.

Ideas

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| 8th Apr 2021

Invasion of the Wellness Apps

The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.

Ideas

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| 5th Apr 2021

Why Godzilla vs. Kong Is Taking Over the World

Conventional wisdom says that releasing a movie in theaters and on a streaming platform at the same time is a no-win strategy. But the success of Godzilla vs. Kong demonstrates otherwise.

Ideas

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| 30th Mar 2021

Invest in CX to Win During Uncertainty

How do you future proof your business? A new Adobe report suggests investing in customer experience is what separates the leaders from the pack.

Culture

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| 24th Mar 2021

Get the Squeeze on Sameena Balram

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 17th Mar 2021

Virtual Goods, Real Money: The Gamification of the Digital Customer Experience

This virtual spend creates an enormous opportunity for businesses to generate real money on merchandise for virtual worlds.   

Ideas

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| 16th Mar 2021

Isobar Named a Leader in Gartner 2021 Magic Quadrant for Global Marketing Agencies

We're proud to have been positioned as a Leader for the seventh consecutive time.

Ideas

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| 11th Mar 2021

Creative Commerce Is in Every Brand’s Future

With creative commerce, brands need to use the power of digital creative to develop an emotional bond with people where they are online, convince them to purchase, and then manage the back-end seamlessly. 

Ideas

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| 3rd Mar 2021

Work Out and Date: Personal Fitness 2021

How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.

Culture

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| 25th Feb 2021

Get the Squeeze on Damien O’Mahoney

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 22nd Feb 2021

Why Virtual Showrooms Are Hot – and Getting Hotter

It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already. 

Ideas

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| 11th Feb 2021

In the House! Outdoor Brands Go Indoors

Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.

Culture

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| 9th Feb 2021

Get the Squeeze on Claire Mirisola

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 8th Feb 2021

When Strategy Fails: We Focus on Eliminating Pain Points

Fixing broken experiences is important. But if all you ever do is try not to be bad, you will be forgotten.

Ideas

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| 4th Feb 2021

Why the Travel Industry Is Coming Back

The travel industry is far from out of the woods. Its recovery will take a very long time, but we believe the industry is poised for a comeback in 2021.

Ideas

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| 2nd Feb 2021

Is Clubhouse Your House?

Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.

Culture

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| 21st Jan 2021

Get the Squeeze on Evon Yao

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 19th Jan 2021

How Physicians Can Put the Care into Virtual Care

Virtual care is here to stay. And it's an opportunity for providers to provide a better patient experience.

Ideas

Post Image
| 15th Apr 2021

To DTC or Not to DTC? How Direct-to-Consumer Is Evolving

DTC has exploded amid the rise of the stay-at-home economy, and providing a lovable customer experience will separate the leaders from the followers.

Ideas

Post Image
| 8th Apr 2021

Invasion of the Wellness Apps

The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.

Ideas

Post Image
| 30th Mar 2021

Invest in CX to Win During Uncertainty

How do you future proof your business? A new Adobe report suggests investing in customer experience is what separates the leaders from the pack.

Ideas

Post Image
| 17th Mar 2021

Virtual Goods, Real Money: The Gamification of the Digital Customer Experience

This virtual spend creates an enormous opportunity for businesses to generate real money on merchandise for virtual worlds.   

Ideas

Post Image
| 11th Mar 2021

Creative Commerce Is in Every Brand’s Future

With creative commerce, brands need to use the power of digital creative to develop an emotional bond with people where they are online, convince them to purchase, and then manage the back-end seamlessly. 

Culture

Post Image
| 25th Feb 2021

Get the Squeeze on Damien O’Mahoney

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 11th Feb 2021

In the House! Outdoor Brands Go Indoors

Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.

Ideas

Post Image
| 8th Feb 2021

When Strategy Fails: We Focus on Eliminating Pain Points

Fixing broken experiences is important. But if all you ever do is try not to be bad, you will be forgotten.

Ideas

Post Image
| 2nd Feb 2021

Is Clubhouse Your House?

Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.

Ideas

Post Image
| 19th Jan 2021

How Physicians Can Put the Care into Virtual Care

Virtual care is here to stay. And it's an opportunity for providers to provide a better patient experience.

Culture

Post Image
| 16th Apr 2021

Get the Squeeze on Claire Bartosic

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 9th Apr 2021

Forrester Names Dentsu a Strong Performer

Dentsu is proud to be named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021.

Ideas

Post Image
| 5th Apr 2021

Why Godzilla vs. Kong Is Taking Over the World

Conventional wisdom says that releasing a movie in theaters and on a streaming platform at the same time is a no-win strategy. But the success of Godzilla vs. Kong demonstrates otherwise.

Culture

Post Image
| 24th Mar 2021

Get the Squeeze on Sameena Balram

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 16th Mar 2021

Isobar Named a Leader in Gartner 2021 Magic Quadrant for Global Marketing Agencies

We're proud to have been positioned as a Leader for the seventh consecutive time.

Ideas

Post Image
| 3rd Mar 2021

Work Out and Date: Personal Fitness 2021

How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.

Ideas

Post Image
| 22nd Feb 2021

Why Virtual Showrooms Are Hot – and Getting Hotter

It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already. 

Culture

Post Image
| 9th Feb 2021

Get the Squeeze on Claire Mirisola

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 4th Feb 2021

Why the Travel Industry Is Coming Back

The travel industry is far from out of the woods. Its recovery will take a very long time, but we believe the industry is poised for a comeback in 2021.

Culture

Post Image
| 21st Jan 2021

Get the Squeeze on Evon Yao

Our people are what make us special, get The Squeeze on the Isobar team.

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