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Ideas

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| 7th May 2021

Are You Ready for Social Audio?

In a Covid-19 era that has effectively quashed the spontaneous conversations that used to bloom in cubicle land, social audio apps have flourished.

Ideas

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| 4th May 2021

How and Why Streaming Services Are Embracing Purpose

After enjoying a year of explosive growth during the rise of the stay-at-home economy, streaming services are not just ramping up content but also embracing purpose, especially diversity and inclusion.

Ideas

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| 30th Apr 2021

2021: The Year of Brand Consistency, Efficiency and Agility

Dentsu's latest report uncovers insights from 200 global marketers who shared their priorities and their plans for the future.

Ideas

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| 28th Apr 2021

Quick-and-Dirty Consumer Research on Clubhouse

Clubhouse is not only a barometer of culture, but also a potentially red-hot proving ground for brands as new ideas percolate within clubs and rooms. 

Ideas

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| 26th Apr 2021

Three Ways to Test and Learn Rapidly – and Remotely

It’s never been more important – and challenging – for businesses to embrace a culture of rapid testing and learning. And if 2020 taught us anything, it's just how quickly consumer behavior can change.

Culture

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| 16th Apr 2021

Get the Squeeze on Claire Bartosic

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 15th Apr 2021

To DTC or Not to DTC? How Direct-to-Consumer Is Evolving

DTC has exploded amid the rise of the stay-at-home economy, and providing a lovable customer experience will separate the leaders from the followers.

Ideas

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| 9th Apr 2021

Forrester Names Dentsu a Strong Performer

Dentsu is proud to be named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021.

Ideas

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| 8th Apr 2021

Invasion of the Wellness Apps

The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.

Ideas

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| 5th Apr 2021

Why Godzilla vs. Kong Is Taking Over the World

Conventional wisdom says that releasing a movie in theaters and on a streaming platform at the same time is a no-win strategy. But the success of Godzilla vs. Kong demonstrates otherwise.

Ideas

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| 30th Mar 2021

Invest in CX to Win During Uncertainty

How do you future proof your business? A new Adobe report suggests investing in customer experience is what separates the leaders from the pack.

Culture

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| 24th Mar 2021

Get the Squeeze on Sameena Balram

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 17th Mar 2021

Virtual Goods, Real Money: The Gamification of the Digital Customer Experience

This virtual spend creates an enormous opportunity for businesses to generate real money on merchandise for virtual worlds.   

Ideas

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| 16th Mar 2021

Isobar Named a Leader in Gartner 2021 Magic Quadrant for Global Marketing Agencies

We're proud to have been positioned as a Leader for the seventh consecutive time.

Ideas

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| 11th Mar 2021

Creative Commerce Is in Every Brand’s Future

With creative commerce, brands need to use the power of digital creative to develop an emotional bond with people where they are online, convince them to purchase, and then manage the back-end seamlessly. 

Ideas

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| 3rd Mar 2021

Work Out and Date: Personal Fitness 2021

How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.

Culture

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| 25th Feb 2021

Get the Squeeze on Damien O’Mahoney

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

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| 22nd Feb 2021

Why Virtual Showrooms Are Hot – and Getting Hotter

It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already. 

Ideas

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| 11th Feb 2021

In the House! Outdoor Brands Go Indoors

Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.

Culture

Post Image
| 9th Feb 2021

Get the Squeeze on Claire Mirisola

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 4th May 2021

How and Why Streaming Services Are Embracing Purpose

After enjoying a year of explosive growth during the rise of the stay-at-home economy, streaming services are not just ramping up content but also embracing purpose, especially diversity and inclusion.

Ideas

Post Image
| 28th Apr 2021

Quick-and-Dirty Consumer Research on Clubhouse

Clubhouse is not only a barometer of culture, but also a potentially red-hot proving ground for brands as new ideas percolate within clubs and rooms. 

Culture

Post Image
| 16th Apr 2021

Get the Squeeze on Claire Bartosic

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 9th Apr 2021

Forrester Names Dentsu a Strong Performer

Dentsu is proud to be named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021.

Ideas

Post Image
| 5th Apr 2021

Why Godzilla vs. Kong Is Taking Over the World

Conventional wisdom says that releasing a movie in theaters and on a streaming platform at the same time is a no-win strategy. But the success of Godzilla vs. Kong demonstrates otherwise.

Culture

Post Image
| 24th Mar 2021

Get the Squeeze on Sameena Balram

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 16th Mar 2021

Isobar Named a Leader in Gartner 2021 Magic Quadrant for Global Marketing Agencies

We're proud to have been positioned as a Leader for the seventh consecutive time.

Ideas

Post Image
| 3rd Mar 2021

Work Out and Date: Personal Fitness 2021

How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.

Ideas

Post Image
| 22nd Feb 2021

Why Virtual Showrooms Are Hot – and Getting Hotter

It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already. 

Culture

Post Image
| 9th Feb 2021

Get the Squeeze on Claire Mirisola

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 7th May 2021

Are You Ready for Social Audio?

In a Covid-19 era that has effectively quashed the spontaneous conversations that used to bloom in cubicle land, social audio apps have flourished.

Ideas

Post Image
| 30th Apr 2021

2021: The Year of Brand Consistency, Efficiency and Agility

Dentsu's latest report uncovers insights from 200 global marketers who shared their priorities and their plans for the future.

Ideas

Post Image
| 26th Apr 2021

Three Ways to Test and Learn Rapidly – and Remotely

It’s never been more important – and challenging – for businesses to embrace a culture of rapid testing and learning. And if 2020 taught us anything, it's just how quickly consumer behavior can change.

Ideas

Post Image
| 15th Apr 2021

To DTC or Not to DTC? How Direct-to-Consumer Is Evolving

DTC has exploded amid the rise of the stay-at-home economy, and providing a lovable customer experience will separate the leaders from the followers.

Ideas

Post Image
| 8th Apr 2021

Invasion of the Wellness Apps

The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.

Ideas

Post Image
| 30th Mar 2021

Invest in CX to Win During Uncertainty

How do you future proof your business? A new Adobe report suggests investing in customer experience is what separates the leaders from the pack.

Ideas

Post Image
| 17th Mar 2021

Virtual Goods, Real Money: The Gamification of the Digital Customer Experience

This virtual spend creates an enormous opportunity for businesses to generate real money on merchandise for virtual worlds.   

Ideas

Post Image
| 11th Mar 2021

Creative Commerce Is in Every Brand’s Future

With creative commerce, brands need to use the power of digital creative to develop an emotional bond with people where they are online, convince them to purchase, and then manage the back-end seamlessly. 

Culture

Post Image
| 25th Feb 2021

Get the Squeeze on Damien O’Mahoney

Our people are what make us special, get The Squeeze on the Isobar team.

Ideas

Post Image
| 11th Feb 2021

In the House! Outdoor Brands Go Indoors

Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.

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